Martha Freeman
Founder and Principal
As the founder of Impact Performance Consulting, Martha combines decades of award-wining sales experience along with training and facilitation skills to assist professionals in fine-tuning their communication abilities. Her experience and success have forged a unique foundation to develop and implement personalized programs aimed at enhancing business and communications skills for professionals across a spectrum of industries.
After earning a BSBA from the University of Missouri, Columbia Martha began her career with Robert Half International as an account manager and recruiter. After achieving top sales awards, she moved to the pharmaceutical industry. She worked at Novartis Ophthalmic, Questor Pharmaceuticals, Pfizer Animal Health and Boehringer Ingelheim Animal Health where she continued to be a top performer and sales trainer. Teaching new reps how to succeed is where her passion for training began.
After a fulfilling career in sales, Martha decided to focus her energy training professionals to improve their communication skills. Her authentic and positive coaching style helps people overcome their fear of public speaking.
Martha’s passion is helping people look better, sound better and feel better every time they communicate. She is inspired by feedback about her coaching helping people in their careers.
Originally from the St. Louis MO area, she now resides in Fountain Hills AZ with her husband and 2 cats. She enjoys gardening, golf, pickleball, reading, yoga and volunteering to help shelter dogs. She is a loyal St. Louis Cardinal’s fan and loves watching her team in the playoffs!
Michele Arteme
Marketing Strategy Director and Consultant
Michele is best known for her coaching and consultative approach to every aspect of her career. She has created and implemented several programs on Customer Service and Leadership Engagement that helped her customers communicate more effectively with their clients. She loves to see people succeed when communicating, and is a natural, patient teacher.
After achieving a double major in Dairy Science and Agricultural journalism from the University of Wisconsin, Madison Michele began her career in veterinary pharmaceuticals.
Michele held several mentoring positions and was appointed as Field Sales Trainer for her team at Boehringer Ingelheim. In this position she coached teammates on their communication skills and helped them refine techniques, while still encouraging them to be authentic.
She also served as the computer systems trainer. Her teaching methods involve taking a complicated process, simplifying it, and making it actionable and useable for her trainees.
Her performance with customers and colleagues earned her numerous sales awards with Monsanto, Fort Dodge Animal Health, Boehringer Ingelheim and Patterson Veterinary Supply. She successfully exceeded sales targets, while simultaneously coaching and mentoring her colleagues in their territories.
Michele lives in southeast Missouri with her husband, Tommy, and two young boys, Drake and Maverick. Together they love traveling, camping, fishing, hunting, and baking cookies. They spend many nights and weekends at various sports fields playing and cheering for their teams. She is a crafter and DIYer who loves the challenge of creative projects at home. She still roots for her home team, the Green Bay Packers, and has a soft heart for St. Louis Cardinals baseball.